The email users lose their traditional query window, the computer , but gains for the latest and emerging: the mobile devices. In fact, the e-mail makes more mobile users who lost in the desktop. Thus, the percentage of users accessing mail from mobile and PC matches.
Using e-mail through mobile devices in the United States has experienced in 2010 a growth of 36% over the previous year, ie 20,000 people. The query through the computer is down 6%, or less than 10,000 users, due to the mobility and convenience of mobile phones.
The overall picture is very positive for the e-mail, which is experiencing a new impetus to the mobile internet. This increase 36% in email access via mobile phones has occurred as a result of the expansion of smartphones, according to a study of comScore. In November of 2010 were a total of 43.5 million users who accessed through this mode of consultation. In addition, access to email from mobile increased in all age groups.
However, despite the fall of 10,000 users from November 2010 and the same month last year, even the PC is the platform of choice for access to email, with 153 million unique users.
Despite the difference between the number of global users e-mail again and platform, ComScore notes that penetration is exactly the same, 78 percent, just that there are fewer users with smartphones with internet users from internet at home.
addition, the study suggests that young people between 12 and 17 years have been the least have accessed their mail through this route, with 24% less.
Despite these data, users between 55 and 64 years have increased their share of mail access via a PC by 15%. As the divide between men and women, men showed a decrease more drastic than women, since men have reduced their use by 12% compared with 7% of women.
The study, which was conducted by consulting firm ComScore, is the result of the measurement of consumer behavior in the U.S.. Mark Donovan, manager of the company, said the reason for this change in trend, saying that "thanks to the mobile access to email, social networking, instant messaging or text messaging, can run on anytime, anywhere. "
Source: bbc
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